Analyzing the Digital Media Industry in Italy 2017

Analyzing the Digital Media Industry in Italy 2017

  • August 2017 •
  • 65 pages •
  • Report ID: 5067500 •
  • Format: PDF
The digital media market in Italy has been growing strongly since 2010.

The industry is particularly led by growth in the e-books segment. The Italian digital media market remains quite concentrated and there are a handful of players dominating the market. While barriers to enter the industry does exist, we are seeing a rise in competition as many foreign players are entering the market. The Italian digital media industry posted revenues of nearly USD 425 in 2015 and it is expected that by 2020, the market will be having a value of around USD 700 million.

Aruvian Research analyzes the Italian digital media industry in this in-depth research report – Analyzing the Digital Media Industry in Italy 2017. The report begins with a brief profile of the media industry in Italy. The media industry is analyzed through an industry overview, analysis of market growth by value, industry segmentation and an industry forecast. Data included in the report ranges from 2011 till 2020.

The market for digital media in Italy is analyzed through an industry definition, industry overview, market growth analysis and an industry segmentation. A Porter’s Five Forces Strategy Analysis of the Digital Media Industry in Italy is carried out in the report as well. Bargaining power of buyers and suppliers, competitive rivalry in the industry, threat of new entrants to the industry and the threat of substitutes is analyzed in the report.

Industry forecast up to 2020 is also included in the report.

An analysis of the major industry players is carried out through corporate analysis, financial analysis and a SWOT analysis. Players analyzed include stalwarts like Telecom Italia, Deezer,, and others.

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