Digital Landscape: Eastern Europe Leads the Emerging World in Digital Services

Digital Landscape: Eastern Europe Leads the Emerging World in Digital Services

  • August 2017 •
  • 34 pages •
  • Report ID: 5088902
Robust fixed-line networks define Eastern Europe’s digital environment. The region has relatively high fibre penetration, with consumers accessing high internet speeds. Coverage of high-speed cellular broadband is increasing rapidly, driven by rising data demand from tech-savvy consumers. Digital commerce, especially proximity purchases, is a major growth opportunity, but an ageing population, online security concerns and high cash usage pose risks.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage:
<|Products|>
Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment
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Country=EasternEurope Industry=InternetServices ParentIndustry=ICTAndMedia Date=201708 Topic=Demand Publisher=EuromonitorInternational Price=2000