“Seamless multichannel web experience and increasing trend of web-based marketing are driving the Web Content Management (WCM) market” The WCM market size is expected to grow from USD 4.91 billion in 2017 to USD 10.63 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 16.7%. Seamless multichannel brand experience and increasing trend of web-based marketing have led to the adoption of WCM solutions. Migration of content within existing systems is one of the restraints for the WCM market.
“Retail and consumer goods vertical is expected to grow at the highest CAGR during the forecast period” The retail and consumer goods vertical is expected to grow at the highest CAGR during the forecast period. Retail vertical is becoming more customer centric with its continual focus on leveraging Internet technology. The organizations in retail vertical have adopted a strategy of managing business operations globally and working locally on development and pre-production sanction of products. Retail vertical has necessary information of customers required for promotions, marketing, sales, and service of products. WCM solutions empower organizations to host content from various sources and to market products and services from a centralized place. Retail vertical is looking forward for WCM solutions as it supports control and restrictions pertaining to trademarks, promotions, regulatory compliances, and user access. WCM solutions facilitate organizations to share and collaborate product information, design, and ideas. WCM solutions enables organizations to collaborate information regarding customer details, customer preferences, visit timing of customer on the website, and purchases made by them. WCM help consumer goods providers by creating web-based marketing processes such as an advertisement for influencing customers to make purchases.
Moreover, the difficulty in managing a large volume of regularly updated media comprising general marketing activities that are either in-store or outdoor, encourages them to implement WCM for the optimum utilization of web-based content.
“APAC is expected to have the highest growth rate during the forecast period” APAC is expected to grow at the highest CAGR in the WCM market during the forecast period. The APAC market is expected to show the fastest adoption of WCM solutions. The enterprises across various vertical are adopting WCM solutions to market their products and services and to strengthen the customer relationship. Large presence of SMEs in this region augments the adoption of relatively low-cost cloud-based WCM solution for varied business needs. The region has a large potential for generation of significant revenue as organizations are looking forward to strengthen brand presence and loyalty by reaching customers through various touch points across multiple channels such the web, mobile, applications, and social media. Moreover, with the escalating usage of Internet and social media among users, and widespread penetration of mobile devices, companies are encouraged to adopt WCM solutions to efficiently deliver content across multiple channels. Increasing advancements in mobility and cloud adoption in this region have encouraged organizations to adopt cloud-based WCM solutions.
Breakdown of profile of primaries • By Company: Tier 1 – 31%, Tier 2 – 47%, and Tier 3 – 22% • By Designation: C-level – 71%, Director level – 18%, and Others – 11% • By Region: North America – 65%, Europe – 17%, APAC – 9%, MEA – 5%, and Latin America – 4%
The WCM ecosystem comprises major vendors, such as OpenText Corporation (Canada), IBM Corporation (US), Adobe Systems Incorporated (US), Oracle Corporation (US), SDL PLC (UK), Microsoft Corporation (US), Sitecore (Denmark), Episerver (US), Acquia, Inc. (US), e-Spirit (US), Rackspace Hosting Inc., (US), and Crownpeak Technology (US).
Research Coverage The report includes in-depth competitive analysis of these key players in the WCM market, with their company profiles, the strength of product portfolios, recent developments, and key market strategies. The research report segments the WCM market by component (solutions and services), deployment type, organization size, vertical, and region.
Reasons to Buy the Report The WCM market has been segmented on the basis of components (solutions and services), deployment types, organization sizes, verticals, and regions. The report will help the market leaders/new entrants in this market in the following ways: 1. The report segments the WCM market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across various industries and regions. 2. The report helps the stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities. 3. This report will help stakeholders in better understanding the competitors and gaining more insights to better position their businesses. There is a separate section on competitive landscape, including competitor ecosystem, and mergers and acquisitions. Besides, there are company profiles of 12 players offering services in this market. In this section, market internals has been provided that can put them ahead of the competitors.
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