Belly up: Rising external competition is expected to continue hindering industry sales
Swimming Pool Equipment Stores
The Swimming Pool Equipment Stores industry exhibits a low level of market share concentration, with the two largest industry players, Leslie’s Poolmart Inc. (Leslie’s) and Pinch a Penny Inc. (Pinch a Penny), controlling a relatively small portion of the total market. Both companies sell nondiscretionary pool products, such as chemicals, equipment and cleaning accessories, along with more discretionary pool games and fitness products. Pinch a Penny, in particular, also offers cleaning and maintenance services to generate revenue.
Strategic acquisitions expand retail distribution
· Leslie’s operates a wide variety of locations across the majority of the United States. Since inception in 1963, the company has engaged in strategic acquisitions of smaller industry players, as a means to expand retail distribution across unpenetrated markets. In January 2013, the company acquired Warehouse Pool Supply, adding more than 20 locations to Leslie’s retail network.
Geography continues driving competition · The Swimming Pool Equipment Stores industry is highly fragmented and, as such, leaves industry players to compete in concentrated regional markets. Similarly, climate plays a substantial role in the distribution of industry operations. For example, states such as California, Texas, Florida and Arizona boast more competitive industry environments, as the warmer weather results in a higher concentration of household pools.
Companies in this industry primarily sell above ground swimming pools and hot tubs. These companies also sell swimming pool equipment, including pool chemicals, cleaning and maintenance equipment and recreational items intended for swimming pool use.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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