Wig & Hairpiece Manufacturing in the US - Industry Market Research Report

March 2021 •
34 pages •
Report ID: 5103634 •
Format: PDF

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Long and luscious: Import competition will remain intense and limit industry growth

Abstract

Wig & Hairpiece Manufacturing
While the Wig and Hairpiece Manufacturing industry has grown over the five years to 2018, it has experienced volatile conditions. As the US economy continued to improve, higher employment and an improving financial outlook caused both disposable income and consumer confidence to increase. Furthermore, increased health expenditure and an aging population helped fuel demand for industry products. Typically, older citizens are more likely to experience balding, while increased health expenditure may imply more cases of sicknesses that induce hair loss. However, the trade-weighted index, which measures the strength of the US dollar, is expected to increase during the five-year period, making domestic goods less desirable to consumers. The number of industry manufacturers has also increased slightly over the five years to 2018 due to a rise in demand for wigs and hairpieces, driven by the aging populace. Over the five years to 2023, the industry is expected to continue growing at an accelerated pace, due largely to a decline in total import values. Overall, import competition will remain intense and limit overall growth. Domestic demand will continue to be satiated by the import of Chinese and Indonesian wigs and hairpieces, which are more affordable.

This industry manufactures wigs and hairpieces for both aesthetic and medical purposes.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

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