In print: Investment in advertising is expected to grow, lifting demand from businesses for industry products
Abstract
Custom Screen Printing The Custom Screen Printing industry has declined over the five years to 2019. The industry generates the majority of its revenue from printing on apparel and other nonpaper materials, services which it performs for both consumers and businesses. Since 2014, a decline in unemployment, improving disposable income levels and a general rebound in corporate profit have boosted both consumer and commercial demand for the industry’s custom printing services. As a result, although the industry has declined slightly, it has significantly outperformed other printing segments. Over the five years to 2024, the industry will hold steady, benefiting from continued acceleration expected in consumer spending and disposable income growth. Moreover, as corporate profit improves, investment in advertising is expected to grow, lifting demand from businesses for screen printing related to rebranding initiatives.
Operators in the Custom Screen Printing industry engage in screen printing without publishing on a job-order basis. Printing services include, but are not limited to, stationary, invitations, labels and apparel such as T-shirts, caps, jackets and towels.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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