Country Profile: Wine Sector in Austria

Country Profile: Wine Sector in Austria

  • August 2017 •
  • 73 pages •
  • Report ID: 5112596 •
  • Format: PDF
Country Profile: Wine Sector in Austria

Austrian Wine sector accounted for a volume share of 1.12% of the global market and 2.27% of the regional (Western Europe) market, in 2016. The sector is expected to grow at a CAGR of 1.7% during 2016-2021.A growing Austrian economy, coupled with rising household income and increasing popularity of white wine in the country is fuelling the growth of the sector. Per capita consumption in Austria stood at 37.44liters compared to the global and Western Europe levels of 6.25 liters and 35.63 liters, respectively, in 2016.

Still Wine was the largest with value sales of €2,293.5Million (US$2,535.6Million) in 2016. The market is also expected to grow the fastest at a CAGR of 1.83% during 2016-2021.

Hypermarkets & Supermarkets is the leading distribution channel in the Austrian Wine sector, accounting for a volume share of 36.9% in 2016, followed by Food & Drinks Specialists with volume share of 29.9% in the same year. On-trade transactions accounted for a share of 27.7% in the 2016. Glass was the most commonly used package material in the Austrian Wine sector with a share of 98.5% in 2016. It was followed by Paper & Board and Rigid Plastics with shares of 0.8% and 0.7%, respectively.

The top five brands in the Austrian Wine sector accounted for a 21.8% volume share in 2016. Private labels accounted for 4.7% volume share in the same year. The consumption of Wine was higher among the male population in 2016 compared to females. In terms of consumption by age group, Older Consumers accounted for the largest share of 49.6%, followed by Mid-Lifers with a 21.7% share.

The report "Country Profile: Wine Sector in Austria" provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others.
- Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Companies mentioned in this report: Wegenstein Gmbh, weinkellerei lenz moser ag, winzer krems gesmbh, (Henkel AG & Co KGaA, schlumberger wein & sektkellerei ag, Bacardi Limited, Sogrape Vinhos, S.A.

- The Wine sector in Austria is forecast to grow at 1.7% CAGR in value terms during 2016-2021
- The Still Wine market is forecast to register the fastest growth during 2016-2021
- Hypermarkets & Supermarkets is the largest distribution channel in the Austrian Wine sector
- Wegenstein accounts for the leading share in the Austrian Wine sector
- Glass is the most commonly used package material in the Austrian Wine sector

Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

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