Cider/perry volume growth now hovers just above stagnation; a considerable decline from the dynamic performance of just a few years ago. Changing fortunes in the US market highlight the variable nature of the category and the importance of innovation. However, despite considerable challenges, there are still opportunities to be found. Premiumisation, craft- and wine- influences hold potential in mature markets, at the same time that cider’s popularity is gradually expanding geographically.
Euromonitor International’s Cider/Perry Global Overview: Slowing Down But Branching Out global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Alcoholic Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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