Men and Incontinence: Capturing Demand and Growth Opportunities

Men and Incontinence: Capturing Demand and Growth Opportunities

  • October 2017 •
  • 30 pages •
  • Report ID: 5142119 •
  • Format: PDF
While women remain the key target audience for disposable adult incontinence products, men’s incontinence management offers potential for further industry growth as attested by the strong positive performance of a number of new products, especially those in light incontinence management.

The report discusses risk factors and the consumer base for men’s incontinence products and analyses recent marketing and product trends geared specifically towards male incontinence sufferers.

Euromonitor International’s Men and Incontinence: Capturing Demand and Growth Opportunities global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage:
Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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