Country Profile: Dairy & Soy Food Sector in Israel

Country Profile: Dairy & Soy Food Sector in Israel

  • September 2017 •
  • 135 pages •
  • Report ID: 5153175 •
  • Format: PDF
Country Profile: Dairy & Soy Food Sector in Israel

Dairy & Soy Food sector accounted for a volume share of 0.28% of the global market and 8% of the regional (Middle East & Africa) market in 2016. The sector was valued at ILS11,751.3 Million (US$3,057 Million) in 2016 and is forecast to grow at a CAGR of 2.9% during 2016-2021. Increasing disposable income and technological advancement in dairy production are driving the Israeli Dairy sector. Per capita consumption of Dairy & Soy Food products stood at 83.7kg when compared to the global and Middle East & Africa levels of 50kg and 45.6kg, respectively, in 2016.

Cheese is the largest with value sales of ILS5,876.4 Million (US$1,528.7 Million) in 2016. Furthermore, it is expected to grow at a CAGR of 3.4% during the forecast period (2016-2021), while the ‘Soymilk & Soy Drinks’ market is expected to record the fastest CAGR of 5.2% during the same period.

Hypermarkets & Supermarkets account for a leading share in the distribution of Dairy & Soy Food products in Israel. It held a value share of 40.2% in 2016. On-trade transactions accounted for a share of 35.7%, while Food & Drinks Specialists and Convenience Stores accounted for shares of 11.8% and 9.7%, respectively, in the same year. Rigid Plastics is the most commonly used packaging material in the Israeli Dairy & Soy Food sector. In 2016, it accounted for a share of 53.5%, followed by Flexible Packaging and Paper & Board with shares of 22.7% and 16.4% respectively.

Health & Wellness attributes such as ‘Naturally Healthy’ and ‘Food Minus’and consumer benefits such as ‘General Wellbeing’ and ‘Weight & Shape Management’ are the most sought after Health & Wellness claims in the Israeli Dairy & Soy Food sector. Consumption of Dairy & Soy Food is high among the female population, particularly among those who received Tertiary education. In terms of consumption by age group, Older Consumers and Kids & Babies together accounted for a 50.5% share in 2016. Tnuva is the leading brand in the Israeli Dairy & Soy Food sector. The top five brands in the sector accounted for 35.7% value share, while private labels held 8.9% share by value in 2016.

The report "Country Profile: Dairy & Soy Food Sector in Israel" provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following analysis -
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for packaging materials and container types in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Companies mentioned in this report: Tnuva Food Industries Ltd, Strauss Group Ltd.., Gad Dairy, General Mills, Inc., The Coca-Cola Company, Groupe Danone S.A.), Arla Foods, Muller Group, Strauss Group Ltd.), Unilever Plc, Gvinot Hashomron Dairy

- Of the nine markets, Cheese is the largest in value terms, in 2016
- ‘Soymilk & Soy Drinks’ market is expected to record the fastest CAGR of during 2016-2021
- The per capita consumption of Dairy & Soy Food is higher in Israel compared to regional and global levels
- Hypermarkets & Supermarkets is the leading distribution channel in the Israeli Dairy & Soy Food sector, in 2016
- Tnuva is the leading brand by volume in the Israeli Dairy & Soy Food sector

Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

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