Beer in Eastern Europe

Beer in Eastern Europe

  • April 2019 •
  • 71 pages •
  • Report ID: 5174354 •
  • Format: PDF
The beer market in Eastern Europe has been negatively affected by the political and economic instability in its key markets of Russia and Ukraine. Beer volumes in the region declined throughout the review period, mainly due to the fall in mid-priced lager – dominant in the region. Despite this, there is significant growth potential for smaller categories, such as ales, premium lagers and non-alcoholic beers, boosted by the craft boom and growing health consciousness.

Beer in Eastern Europe global briefing offers an insight into to the size and shape of the Beer market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage:
Dark Beer, Lager, Non Alcoholic Beer, Stout.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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