Country Profile: Ice Cream Sector in Ukraine

Country Profile: Ice Cream Sector in Ukraine

  • October 2017 •
  • 93 pages •
  • Report ID: 5206751 •
  • Format: PDF
Country Profile: Ice Cream Sector in Ukraine

Summary
Ukrainian Ice Cream sector accounted for a volume share of 0.59% of the global market and 5.6% of the regional (Eastern Europe) market in 2016. The sector is forecast to grow at a CAGR of 2.8% during 2016-2021. A healthy economy, expanding retail network and a large base of young consumers are the key drivers for the growth of Ice Cream sector in the country. The per capita consumption of Ice Cream products in Ukraine stood at 2.7kg, which is low when compared to the global and Western Europe levels of 3.96kg and 6.09kg, respectively, in 2016.

The consumption of Ice Cream is high among the female population in Ukraine. It is particularly high amongst those consumers who received Upper Secondary education. In terms of consumption by age group, Older Consumers accounted for a leading share of 27.7% in 2016. Take-Home and Bulk Ice Cream was the largest by value sales in 2016. Impulse Ice Cream - Single Serve and Artisanal markets are expected to record similar CAGRs of 3+%

In 2016, On-trade transactions account for a leading share in the distribution of Ice Cream products in Ukraine with a value share of 49.9%, followed by Hypermarkets & Supermarkets. Flexible Packaging is the most commonly used packaging material in the Ukrainian Ice Cream sector. In 2016, it accounted for a share of 56.2%, followed by Rigid Plastics and Paper & Board.

Rud is the leading brand in the Ukrainian Ice Cream sector in both value and volume terms. The top five brands in the sector accounted for a 60.3% value share, while private labels and artisanal producers held 9.8% and 6% value shares, respectively; in 2016

The report "Country Profile: Ice Cream Sector in Ukraine", provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Companies mentioned in this report: Zhytomyr Butter Plant, Lasunka Llc, Laska LLC, Troyanda LLC, Lviv Freezer Factory, Hercules PJSC, Viva Gelato, Three Bears, Llc, Elite LLC, Mushketer, Hladyk

Scope
- The Ice Cream sector in Ukraine is forecast to grow at 2.8% CAGR, in value terms, during 2016-2021
- The Take-Home and Bulk Ice Cream market is the largest in value terms in 2016
- On-trade transactions account for the leading share in the distribution of Ice Cream products in Ukraine
- Rud lead the Ukrainian Ice Cream sector
- Flexible Packaging is the most commonly used package material in the Ukrainian Ice Cream sector

Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
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