Country Profile: Hot Drinks Sector in Denmark

Country Profile: Hot Drinks Sector in Denmark

  • October 2017 •
  • 75 pages •
  • Report ID: 5206765 •
  • Format: PDF
Country Profile: Hot Drinks Sector in Denmark

Summary
Danish Hot Drinks Sector accounted for a volume share of less than 0.5% of the global market and around 1.5% of the regional (Western Europe) market in 2016. The sector was valued at around US$600 Million) in 2016 and is forecast to grow at a CAGR of just over 1.2% during 2016-2021. The sector is driven by improving Danish economy and growing popularity of instant coffee and coffee pods among consumers. Increasing demand for tea with health and wellness attributes is also contributing to the sector growth. Per capita consumption of Hot Drinks stood at around 6Kg, which is higher when compared to the global and Western Europe levels.

Hot Coffee was the largest with value sales of almost half a Billion USD in 2016. The Hot Tea market is expected to record the fastest CAGR of 2% during the forecast period (2016-2021), while Other Hot Drinks and Hot Coffee markets are expected to grow at a CAGR’s of around 1% during the same period.

Hypermarkets & Supermarkets is the leading channel for the distribution of Hot Drinks in Denmark. It accounted for just over 60% share in 2016. On-trade transactions held almost a fifth of value share in the same year. It was followed by Convenience Stores with around 17% share. Flexible Packaging is the most commonly used package material in the Danish Hot Drinks Sector. In 2016, it accounted for almost 50% share, followed by Paper & Board and Rigid Metal with combined shares of around 40%.

Merrild is the leading brand in the Danish Hot Drinks Sector. It held a value share of over 15% in 2016, while the top five brands in the sector accounted for a combined share of just over 40% in the same year. The consumption of Hot Drinks is high among the female population in Denmark. It is particularly high among the population who received Upper Secondary education. In terms of consumption by age group, Older Consumers accounted for bit more than 37% share in 2016.

The report "Country Profile: Hot Drinks Sector in Denmark", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot drinks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid Metal and others; pack type data for: Carton, Bag/Sachet, Tub, Bottle, Jar and Stand Up Pouch

Companies mentioned in this report: Jacobs Douwe Egberts, BKI Foods a / s, Nestle, Unilever, Jacobs Douwe Egberts, Associated British Foods Plc, Peter Larsen Kaffe A / S, BKI Foods a / s, Luigi Lavazza, Fredsted, Mortensen`s Kaffe Vejle A/S, Melitta Group

Scope
- Per capita consumption of Hot Drinks stood higher when compared to the global and Western Europe levels, in 2016
- Of the three markets, Hot Coffee was the largest by value sales in 2016
- The Hot Tea market is expected to record the fastest CAGR during the forecast period (2016-2021)
- Hypermarkets & Supermarkets accounts for a leading share in the distribution of Hot Drinks in Denmark.
- Merrild is the leading brand in the Danish Hot Drinks Sector
- Flexible Packaging is the most commonly used package material in the Danish Hot Drinks Sector.

Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Hot Drinks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
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