Country Profile: Hot Drinks Sector in Venezuela

Country Profile: Hot Drinks Sector in Venezuela

  • October 2017 •
  • 68 pages •
  • Report ID: 5206775 •
  • Format: PDF
Country Profile: Hot Drinks Sector in Venezuela

Summary
Venezuelan Hot Drinks Sector accounted for a volume share of nearly 4% of the global market and about 0.8% of the regional (Latin America) market in 2016. The sector was valued at nearly US$60 Million in 2016 and is forecast to grow at a CAGR of just over 1% during 2016-2021. Slow growth in the sector can be attributed to the shortage of raw materials, owing to low domestic production and imports. However, the continuing popularity of coffee among Venezuelans will remain an important driver for growth in the sector. Per capita consumption of Hot Drinks stood at almost 2.8kg, which is higher when compared to the global level of 2.17kg and lower when compared to the Latin America level of 4.49kg, in 2016.

Hot Coffee was the largest category with value sales of nearly US$30 Million in 2016. The market is expected to grow at a CAGR of about 1.2% during the forecast period (2016-2021), while Hot Tea and Other Hot Drinks are expected to record CAGRs of 1.1% and 1%, respectively.

Hypermarkets & Supermarkets is the leading channel for the distribution of Hot Drinks in Venezuela. It accounted for over 48% share in 2016, followed by Convenience Stores with almost 37% share. On-trade transactions held about 5% value share in the same year. Flexible Packaging is the most commonly used package material in the Venezuelan Hot Drinks Sector. In 2016, it accounted for a share of over 83%, followed by Rigid Plastics and Paper & Board with shares of around 7% each.

‘Fama De America’ is the leading brand in the Venezuelan Hot Drinks Sector. It held a value share of nearly 20% in 2016, while the top five brands in the sector accounted for a combined share of over 60% in the same year The consumption of Hot Drinks is high among the female population in Venezuela. Moreover, consumption is particularly high among those consumers who received Tertiary education. In terms of consumption by age group, Kids & Babies accounted for about 25% share in 2016.

The report "Country Profile: Hot Drinks Sector in Venezuela", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot drinks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid Metal and others; pack type data for: Carton, Bag/Sachet, Tub, Bottle, Jar and Stand Up Pouch.

Companies mentioned in this report: Corporacion Fama de America, S.A., Marcelo & Rivero, Associated British Foods Plc, PepsiCo, Nestle, Alfonso Rivas, Marcelo & Rivero, Italtorrefaccion, C.A., Flor de Patria Geronimo Briceño & CIA, Café San Antonio C.A., 3P Inversiones CA, McCormick

Scope
- Per capita consumption of Hot Drinks stood at higher when compared to the global and Latin American levels, in 2016.
- Of the three markets, Hot Coffee was the largest by value sales in 2016.
- Hot Coffee is expected to grow the fastest compared to Hot Tea and Other Hot Drinks during 2016-2021.
- Hypermarkets & Supermarkets accounts for a leading share in the distribution of Hot Drinks in Venezuela.
- ‘Fama De America’ is the leading brand in the Venezuelan Hot Drinks Sector.
- Flexible Packaging is the most commonly used package material in the Venezuelan Hot Drinks Sector.

Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Hot Drinks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
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