Aggrastat 2018 U.S. PROMOTIONAL AUDIT REPORT

Aggrastat 2018 U.S. PROMOTIONAL AUDIT REPORT

  • July 2019 •
  • 24 pages •
  • Report ID: 5210150 •
  • Format: PDF
The 5 Key Questions Addressed by this Report:
• How many physicians were reached by Aggrastat through reportable promotional activity in 2018 and how does this compare to its peer set in the Acute Ischemic Stroke market?
• What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
• How does Medicure Pharma’s depth of coverage vary within key specialties (e.g., Cardiology, Interventional Cardiology, Internal Medicine, and Cardiac Electrophysiology) and how does this compare to its peers and the overall set of rep-accessible physicians?
• How often are physicians receiving paid meals for Aggrastat throughout the year (e.g., monthly, quarterly, annually)?
• Who were the most frequent meal recipients and top paid speakers for Aggrastat in 2018?

Data Sources and Methodology:
• MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available – covering payments to more than 1,000,000 U.S. healthcare professionals.
• Over 200 paid interactions across 200 physicians made on behalf of Aggrastat were carefully examined to support our analysis. In addition, interaction data from 1 peer products (e.g. Activase ) was leveraged to provide benchmarking and market insights.