The 5 Key Questions Addressed by this Report: • How many physicians were reached by Sylatron through personal promotion in 2016 and how does this compare to its peer set in the Melanoma markets? • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity? • How does Merck’s depth of coverage vary within key specialties (e.g., Hematology/Oncology, Medical Oncology, and Internal Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians? • How often are physicians receiving paid meals for Sylatron throughout the year (e.g., monthly, quarterly, annually)? • Who were the most detailed prescribers and top paid speakers for Sylatron in 2016?
Data Sources and Methodology: • MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, 42 months of longitudinal data is available – covering payments to more than 900,000 U.S. healthcare professionals. • Over 1,100 paid interactions across 700 physicians made on behalf of Sylatron were carefully examined to support our analysis. In addition, interaction data from 8 peer products (e.g. Cotellic, Imlygic, Intron A, Keytruda, Mekinist, Opdivo, Tafinlar, and Zelboraf ) was leveraged to provide benchmarking and market insights.
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