Travatan Z 2018 U.S. PROMOTIONAL AUDIT REPORT

Travatan Z 2018 U.S. PROMOTIONAL AUDIT REPORT

  • July 2019 •
  • 19 pages •
  • Report ID: 5210688 •
  • Format: PDF
The 5 Key Questions Addressed by this Report:
• How many physicians were reached by Travatan Z through reportable promotional activity in 2018 and how does this compare to its peer set in the Glaucoma market?
• What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
• How does Novartis’s depth of coverage vary within key specialties (e.g., Ophthalmology and Optometry) and how does this compare to its peers and the overall set of rep-accessible physicians?
• How often are physicians receiving paid meals for Travatan Z throughout the year (e.g., monthly, quarterly, annually)?
• Who were the most frequent meal recipients and top paid speakers for Travatan Z in 2018?

Data Sources and Methodology:
• MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available – covering payments to more than 1,000,000 U.S. healthcare professionals.
• Over 5,400 paid interactions across 3,200 physicians made on behalf of Travatan Z were carefully examined to support our analysis. In addition, interaction data from 7 peer products (e.g. Alphagan P, Combigan, Lumigan, Rhopressa, Simbrinza, Vyzulta, and Xelpros ) was leveraged to provide benchmarking and market insights.