The 5 Key Questions Addressed by this Report: • How many physicians were reached by Urocit-K through reportable promotional activity in 2018 and how does this compare to its peer set in the Kidney Stones market? • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity? • How does Mission’s depth of coverage vary within key specialties (e.g., Urology) and how does this compare to its peers and the overall set of rep-accessible physicians? • How often are physicians receiving paid meals for Urocit-K throughout the year (e.g., monthly, quarterly, annually)? • Who were the most frequent meal recipients and top paid speakers for Urocit-K in 2018?
Data Sources and Methodology: • MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, over 5 years of longitudinal data is available – covering payments to more than 1,000,000 U.S. healthcare professionals. • Over 500 paid interactions across 400 physicians made on behalf of Urocit-K were carefully examined to support our analysis. In addition, interaction data from 1 peer products (e.g. Thiola ) was leveraged to provide benchmarking and market insights.
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