Zecuity 2016 U.S. Promotional Audit Report

Zecuity 2016 U.S. Promotional Audit Report

  • July 2017 •
  • 26 pages •
  • Report ID: 5210758 •
  • Format: PDF
The 5 Key Questions Addressed by this Report:
• How many physicians were reached by Zecuity through personal promotion in 2016 and how does this compare to its peer set in the Migraine markets?
• What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
• How does Teva’s depth of coverage vary within key specialties (e.g., Family Medicine, Neurology, Internal Medicine, Anesthesiology, and Physical Medicine and Rehabilitation) and how does this compare to its peers and the overall set of rep-accessible physicians?
• How often are physicians receiving paid meals for Zecuity throughout the year (e.g., monthly, quarterly, annually)?
• Who were the most detailed prescribers and top paid speakers for Zecuity in 2016?

Data Sources and Methodology:
• MDDetails leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, 42 months of longitudinal data is available – covering payments to more than 900,000 U.S. healthcare professionals.
• Over 34,700 paid interactions across 11,500 physicians made on behalf of Zecuity were carefully examined to support our analysis. In addition, interaction data from 9 peer products (e.g. Botox, Bupap, Cambia, Onzetra Xsail, Relpax, Sumavel Dosepro, Treximet, Zembrace, and Zomig ) was leveraged to provide benchmarking and market insights.