Butter and Margarine in Germany

Butter and Margarine in Germany

  • September 2017 •
  • 31 pages •
  • Report ID: 5236917 •
  • Format: PDF
Butter and margarine posted a sluggish performance overall in 2017, with volume sales declining by 2%. This can be attributed to the maturity of the category and the ageing of the population. The category is lacking innovation, while both butter and margarine are widely regarded as products which contribute to weight problems. Strict regulations with regard to health claims make it very difficult for manufacturers to respond to this perception.

Euromonitor International’s Butter and Margarine in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Butter, Cooking Fats, Margarine and Spreads.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Butter and Margarine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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