Global Automotive Augmented Reality and Virtual Reality Market 2017-2021

Global Automotive Augmented Reality and Virtual Reality Market 2017-2021

  • December 2017 •
  • 92 pages •
  • Report ID: 5256502 •
  • Format: PDF
About Automotive Augmented Reality and Virtual Reality

Augmented reality (AR) is a technology that adds on or layers digital media, such as touch feedback, graphics, 3D models, and sound, on a real world environment to enhance user experience and interaction. Virtual reality (VR) is a computer simulated reality that is achieved through replicating an environment into an interactive three-dimensional experience to a user. The global automotive AR and VR market covers automotive AR and VR technology used (in research stage) in heads-up display (HUD), design, and prototype of automotive and virtual automotive showrooms.

Technavio’s analysts forecast the global automotive augmented reality and virtual reality market to grow at a CAGR of 98.11% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global automotive augmented reality and virtual reality market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA

Technavio’s report, Global Automotive Augmented Reality and Virtual Reality Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
• Continental
• HARMAN International
• Microsoft
• Visteon
• Volkswagen

Other prominent vendors
• HTC
• NVIDIA
• Unity
• AutoVRse
• Bosch
• DENSO
• Delphi Automotive*
• Jaguar
• Mercedes-Benz
• Nippon Seiki
• Panasonic
• General Motors (GM)
• Hyundai Motor Company
• Garmin

Market driver
• AR for automotive repairs
• For a full, detailed list, view our report

Market challenge
• High cost and hardware limitations
• For a full, detailed list, view our report

Market trend
• Projection technology – production ready in AR
• For a full, detailed list, view our report

Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
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