Summary The New Zealand’s Make-Up sector is led by the Face Make-Up market in value terms, while Lip Make-Up is forecast to register the fastest value growth during 2016-2021. The sector is driven by growing ageing population in the country who are keen to look younger and their increasing preference for natural products.
Hypermarkets & Supermarkets is the leading channel for the distribution of Make-Up products in the country. Rigid Plastics is the most commonly used package material in the sector and it is also forecast to register the fastest growth during 2016-2021. Revlon, Inc., L`Oreal S.A. and Shiseido Company, Limited are the leading market players in the New Zealand’s Make-Up sector.
GlobalData’s Country Profile report on the Make-Up sector in New Zealand provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
What else is contained? - Market data: Overall market value and volume data with growth analysis for 2011-2021. - Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021 - Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016 - Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others - Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.
Scope - The Make-Up sector in New Zealand accounted for 0.7% volume share in the Asia-Pacific region in 2016 - The Make-Up sector in New Zealand is forecast to grow at 3.6% CAGR in value terms during 2016-2021 - Per capita consumption of Lip Make-Up is high when compared to other markets in New Zealand - Hypermarkets & Supermarkets is the largest distribution channel - ‘Revlon - Colorstay’ accounts for the leading share in New Zealand’s Make-Up sector
Reasons to buy - Identify high potential categories and explore further market opportunities based on detailed value and volume analysis - Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities - Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning - Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target - Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion - The packaging analysis report helps manufacturers; in identifying the most commonly used packaging materials in the sector - Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
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