Country Profile: Make-Up sector in Norway

Country Profile: Make-Up sector in Norway

  • December 2017 •
  • 79 pages •
  • Report ID: 5291894 •
  • Format: PDF
Country Profile: Make-Up sector in Norway

Norwegian Make-Up sector accounted for a volume share of a bit less than half a percent of the global market and about 2.4% of the regional (Western Europe) market, in 2016. The sector was valued at over US$272 Million) in 2016 and is expected to grow at a CAGR of over 4% during 2016-2021. Growing number of women in workforce and increasing influence of social media trends, especially on the country’s younger population, are driving the Norwegian Make-Up sector.Per capita consumption stood at more than 4 units compared to the global and Western Europe levels of 1.1 units and 2.3 units, respectively, in 2016.

Eye Make-Up was the largest with value sales of US$119 Million in 2016. However, Nail Make-Up is expected to grow the fastest at a CAGR of just over 9% compared to Eye Make-Up (4.3%), Lip Make-Up (3%), and Face Make-Up (3.4%).

Hypermarkets & Supermarkets was the leading distribution channel in the Norwegian Make-Up sector, accounting for a total value share of more than 39% in 2016. It was followed by Health & Beauty Stores and Department Stores with shares of 31.2% and 10.1%, respectively, in the same year.Rigid Plastics is the most commonly used package material in the Norwegian Make-Up sector. It accounted for a share of over 71% in 2016, followed by Glass and Flexible Packaging with shares of around 26% and 1% respectively.

Isadora is the leading brand in the Norwegian Make-Up sector. It held a value share of about 9% in 2016, while the top five brands in the sector accounted for more than 28% value share in the same year. Private labels accounted for around 10% share by value in 2016.

The report "Country Profile: Make-Up sector in Norway", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
- Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others.
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.

Companies mentioned in this report: Invima Ab, L`Oreal S.A., LVMH Moet Hennessy - Louis Vuitton, Chanel S.A., Dermanor, The Estee Lauder Companies Inc.

- The Make-Up sector in Norway accounted for 2.45% volume share in the Western European region in 2016
- The Make-Up sector in Norway is forecast to grow at 4.3% CAGR in value terms during 2016-2021
- The per capita consumption of Make-Up products is higher in Norway compared to the global and regional levels
- Consumers are trading down to value for money products in the Norwegian Make-Up sector
- Eye Make-Up is the largest market, in value and volume terms, in the Norwegian Make-Up sector

Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers; in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

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