Country Profile: Make-Up sector in Venezuela

Country Profile: Make-Up sector in Venezuela

  • December 2017 •
  • 70 pages •
  • Report ID: 5291898 •
  • Format: PDF
Country Profile: Make-Up sector in Venezuela

Summary
Venezuelan Make-Up sector accounted for a volume share of more than 3% of the global market and about 22% of the regional (Latin America) market, in 2016. The sector was valued at about US$52Millionin 2016 and is expected to grow at a CAGR of over 10% during 2016-2021. This increase in consumption can be mainly attributed to rising young women population in the country, who use make-up products to enhance their looks.Per capita consumption stood at over 5.7 units, compared to the global and Latin America levels of 1.08 units and 1.59 units, respectively, in 2016.

Nail Make-Up was the largest with value sales of around US$15 Million in 2016. However, Face Make-Up is expected to grow the fastest at a CAGR of around 11%, compared to Eye Make-Up and Nail Make-Up (around 10% each), and Lip Make-Up (about 9%) during 2016-2022.

Hypermarkets & Supermarkets was the leading distribution channel in the Venezuelan Make-Up sector, accounting for a total value share of over 31% in 2016. It was followed by Health & Beauty Stores and Convenience Stores with shares of around 26% and 7%, respectively, in the same year.

In 2016, Glass was the most commonly used package material in the Venezuelan Make-Up sector. It accounted for a share of more than 53%, followed by Rigid Plastics and Flexible Packaging with shares of approximately 43% and 3%, respectively.

Top five brands in the Venezuelan Make-Up sector accounted for over 40% value share in 2016. Valmy is the leading brand in the Make-Up sector with a value share of 19% in the same year.

The "Country Profile: Make-Up sector in Venezuela", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.

Companies mentioned in this report: Valmy, Avon, Esika, Cyzone, Lay-Pro, L`bel , Maybelline, Personi, MonReve, Rimmel, Revlon, Elizabeth Arden, Clarins

Scope
- The Venezuela Make-Up sector is expected to grow at a CAGR of 10.4% during 2016-2021.
- Per capita consumption stood at 5.71 units, in 2016.
- Of the four markets, Nail Make-Up was the largest in value terms.
- Face Make-Up is expected to grow the fastest at a CAGR of 11.2%, during 2016-2021.
- Hypermarkets & Supermarkets was the leading distribution channel in the Venezuelan Make-Up sector.
- Valmy was the leading brand in the sector.
- Glass was the most commonly used package material in the Venezuelan Make-Up sector.

Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers; in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
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