Media Market Global Briefing 2018

Media Market Global Briefing 2018

  • January 2018 •
  • 43 pages •
  • Report ID: 5292872 •
  • Format: PDF
The word ‘media’ refers to the technology by which information is delivered to an audience. The media industry consists of businesses that produce and distribute television and radio programs, motion pictures, and commercials along with video and audio recordings, games and publishing.

Media plays an important role in making the world a global village and reducing the communication gaps. Media is considered as a source of/channel for information, education, entertainment and advertising.

North America was the largest region in the media market in 2017, accounting for around 35% market share. Asia Pacific was the second largest region accounting for 25% market share. Africa was the smallest region accounting for around 4% market share.

The newspaper industry is currently experiencing significant transformations with the advent of new technologies. The new technologies are providing a multitude of new platforms to disseminate news content in exciting and innovative ways.

Publishers of newspapers and news media have changed their distribution approaches by introducing digital offers and services which can cater the needs of the consumers.
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