Market Research Services Market Global Briefing 2018

Market Research Services Market Global Briefing 2018

  • January 2018 •
  • 38 pages •
  • Report ID: 5292978 •
  • Format: PDF
Market research services comprise companies that offers services such as aiding in marketing activities, studying and analyzing the market as per client needs and specifications. The market research services market does not include legal services, accounting, and other major general professional services.

North America was the largest region in the market research services market in 2017, accounting for around 62% market share. This can be attributed to high demand for broadcast media rating services, opinion research services, internet surveys and public opinion polling services from FMCG, electronics and e-commerce companies.

Asia Pacific was the second largest region accounting for around 14% market share. Eastern Europe was the smallest region accounting for around 1% market share.

Many companies are replacing traditional lengthy surveys with micro surveys to garner quick, real time insights from respondents. Micro surveys offer more real time data with a scope to customize future insights.

Micro survey companies also enable companies to quickly interpret and generate trends and patterns. For instance, CustomerThermometer is offering their micro survey tools to generate critical customer insights to organizations looking to identify consumer behavior trends and to enhance customer satisfaction and brand loyalty.

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