Sports Market Global Briefing 2018

Sports Market Global Briefing 2018

  • January 2018 •
  • 33 pages •
  • Report ID: 5292986 •
  • Format: PDF
The spectator sports market includes sports teams or clubs and independent athletes primarily involved in presenting sporting events before a paying audience. The owners of racing participants primarily involved in entering the participants into racing events or other spectator sports events and the sports trainers who are involved in providing specialized services to support participants in sports events or competitions are part of this industry.

The establishments involved in operating race tracks are also included in this industry. This market includes companies offering spectator sports viewing services.

North America was the largest region in the sports market in 2017, accounting for around 33% market share. This was mainly due to highly developed sports infrastructure, high disposable income, increase in number of foreign tourists, increasing corporate investments in sports, increasing broadcasting and media revenues, high popularity of sports such as American football, baseball, basketball, tennis, and wrestling, and government initiatives to promote sports.

Western Europe was the second largest region accounting for around 26% market share. Africa was the smallest region accounting for around 3% market share.

Mobile Ticketing
Sports organizers and race organizers are implementing mobile ticketing to provide hassle free ticket purchase experience. Mobile ticketing is the process where customers can buy and validate the tickets using mobile phones.

Event organizers production and distribution costs associated with traditional paper based ticketing channels is eliminated with the implementation of mobile ticketing. Apart from this, the data exchanged digitally through ticket transactions enables sports organizers to learn more about fans and generate insights to formulate marketing strategies from the database.

For instance, Barcelona implemented mobile ticketing and eliminated paper tickets by introducing a new system that allows fans to scan a bar-code on their phones gain access to matches. Pocono Raceway launched a mobile ticket delivery system that allows fans to have their ticket delivered to their mobile device and have their ticket scanned at the gate directly from their mobile device.

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