Media planning software is a software used by advertisers and agencies to get a complete overview of their campaign plans, marketing activities, and annual summaries. Media planning software helps manage the marketing processes in a faster and smarter way when compared to traditional systems. Instead of sharing long excel spreadsheets, media planning software provides a complete platform for tracking all traditional and digital media activities.
Technavio’s analysts forecast the global media planning software market to grow at a CAGR of 10.01% during the period 2018-2022.
Covered in this report The report covers the present scenario and the growth prospects of the global media planning software market for 2018-2022. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
The market is divided into the following segments based on geography: • Americas • APAC • EMEA
Technavio’s report, Global Media Planning Software Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors • NextMark • remags • comScore
Market driver • Increased need for better media planning applications • For a full, detailed list, view our report
Market challenge • Data privacy and security concerns • For a full, detailed list, view our report
Market trend • Growing demand for media planning software in APAC • For a full, detailed list, view our report
Key questions answered in this report • What will the market size be in 2022 and what will the growth rate be? • What are the key market trends? • What is driving this market? • What are the challenges to market growth? • Who are the key vendors in this market space?
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Media And Entertainment
Number Of Enterprises
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