General Report Contents • Market Analyses include: Unit Sales, ASPs, Market Value & Growth Trends
• Market Drivers & Limiters for each chapter segment
• Competitive Analysis for each chapter segment
• Section on recent mergers & acquisitions
For many procedures, the use of an image guided surgery (IGS) or robotic system increases the duration of the operation. Facilities and surgeons will therefore lose money as they are forced to schedule fewer procedures.
This delay has decreased with newer models; however, any increase in time may reduce the number of operations that can be scheduled in a facility. This negatively impacts both surgeons and facilities, and can make potential clients less willing to pay the high costs associated with robotics systems. Additionally, the public healthcare system in Australia, much like most of Europe, presents an additional obstacle in terms the high costs of these systems.
Surgical navigation systems are often marketed by implant companies and bundled with other products, while robotics companies have traditionally been smaller and focused on a narrower range of technologies. However, partnerships have led to a series of acquisitions of smaller robotics companies by larger, more established medical device companies. Since the technologies can be considered competitors, this trend is expected to continue as robotic technology becomes more widely adopted and accepted.
Medtronic led the surgical navigation systems market in 2016, dominating the neurosurgery, spine and ENT segments. This was largely due to Medtronic’s strong reputation and brand image in Australia.
Abstract The full report suite on the Australia market for robotics and surgical navigation includes four segments in surgical navigation and six segments in robotics. The segmentation for surgical navigation systems includes systems with neurosurgery applications, spinal surgery applications, ear, nose and throat (ENT) applications, and orthopedic hip and knee applications.
The segmentation for surgical robotics systems includes spinal, neurosurgery, minimally invasive surgery (MIS), radiosurgery, catheter and orthopedic robotically assisted systems. For hospitals to attract top talent, they must be equipped with the latest in high-tech equipment and facilities in order to increase efficiency for the surgeon. Incorporating surgical navigation and robotic systems into operating rooms helps institutions promote themselves as industry leaders.
Surgical navigation is a more established technology which has become the standard of care in neurosurgery, with adoption increasing in other segments. In addition, the growth of the surgical robotics market is expected to broaden the variety of procedures which can be done using a minimally invasive approach while reinforcing existing clinical benefits.
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