Direct Selling in Kenya

Direct Selling in Kenya

  • March 2020 •
  • 32 pages •
  • Report ID: 5304606 •
  • Format: PDF
In Kenya, beauty and personal care and consumer health products continued to account for most sales in direct selling in 2019. The use of face-to-face encounters with potential consumers helps to influence purchasing choices. In 2018 for instance, beauty and cosmetics firm L’Oréal East Africa introduced direct sales for a professional product line dubbed Mizani with it targeting salons and hair stylists across the country.

Direct Selling in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage:
Non-Store Retailing.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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