OTT video in Europe: trends and forecasts 2017–2022

"OTT video in Europe will be worth EUR18 billion by 2022, and will account for over 80% of TV and video retail revenue growth."

Paid-for OTT video services’ worth will increase from EUR8.1 billion at the end of 2017 to EUR18.0 billion by 2022. SVoD services will account for almost three quarters of this growth, but operators moving pay-TV services to OTT delivery will also foster multi-billion-euro growth.

THIS REPORT PROVIDES:
forecasts for the number of premium OTT video users, spend and average spend per user (ASPU)
forecasts split by category of OTT video service – linear channels, linear events, TVoD (rental), TVoD (ownership) and SVoD
forecasts for 32 individual countries, and each of Central & Eastern Europe and Western Europe as a whole
an overview of the trends and drivers in the market.

KEY PERFORMANCE INDICATORS:
Users/subscribers
Population penetration
Spend
ASPU

All of the above split by the following categories of OTT video service:
Linear – channels (paid-for and free)
Linear – events
TVoD – rental
TVoD – ownership
SVoD (paid-for and free)

Also split by device type:
Smartphone
Tablet
PC
TV set (including STB, smart TVs, consoles and other streamers)

GEOGRAPHICAL COVERAGE:
Region Countries
Western Europe
Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK

Central & Eastern Europe
Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, Ukraine