Australia - Digital Media - Video Streaming

Australia - Digital Media - Video Streaming

  • November 2018 •
  • 35 pages •
  • Report ID: 5381477 •
  • Format: PDF
There are two major categories of paid online video content: Pay-per-view video-on-demand (PVOD) and subscription video-on-demand (SVOD) services.

SVOD has emerged as the major category of paid online content in Australia.
The global streaming revolution is gathering pace. The Internet now rivals broadcast TV as a vehicle to deliver consumer content. Their shift in user behaviour continues to drive change in the TV and media industries, prompting a move away from old formats and business models and ushering in an era of high-quality, on-demand entertainment.

Streaming in closing in on broadcast TV. Rapid increase in rate of adoption of SVOD is occurring where high-quality broadband is already available. By 2018 the growth in the uptake of catch up and live traditional TV streaming services had slowed down, with SVOD penetration on track to overtake it. NBN is accelerating this trend as the mass deployment of high quality broadband takes place via NBN will significantly decrease cost of delivery of SVOD.

Netflix has emerged as the SVOD dominant operator, but both Stan and Presto have built up a significant customer base, and both have the substantial financial resources of their backers at their disposal. With such a large number national and international players competing consolidation is starting to take place. Quickflix has been forced to exit the market, followed by Foxtel’s Presto service later on in that year. BuddeComm predicts that the rate of SVOD growth moving into 2019 will begin to taper off and eventually level off in around five years’ time in 2023.

Companies mentioned in this report:
Telstra, Optus, FetchTV, Bigpond, Google, Apple, ABC, Netflix, Foxtel, NBN Co, Hulu, Stan

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