Mobile Apps in South Africa

December 2019 •
51 pages •
Report ID: 5389695 •
Format: PDF

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Mobile Apps in South Africa

Summary
Mobile Apps in South Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
- The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.
- The South African Mobile Apps market had total revenues of $4.0bn in 2018, representing a compound annual growth rate (CAGR) of 12.8% between 2014 and 2018.
- The browsing/WAP segment was the market’s most lucrative in 2018, with total revenues of $1.8bn, equivalent to 45.6% of the market’s overall value.
- All segments, except for ringtones, have shown increasing value since 2014. This demonstrates how the South African market still is as long way off reaching maturity.

Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in South Africa
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in South Africa
- Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the South Africa mobile apps market with five year forecasts

Reasons to buy
- What was the size of the South Africa mobile apps market by value in 2018?
- What will be the size of the South Africa mobile apps market in 2023?
- What factors are affecting the strength of competition in the South Africa mobile apps market?
- How has the market performed over the last five years?
- What are the main segments that make up South Africa’s mobile apps market?

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