Mass Beauty and Personal Care in Turkey

Mass Beauty and Personal Care in Turkey

  • April 2021 •
  • 27 pages •
  • Report ID: 5399021 •
  • Format: PDF
The fluctuation in foreign exchange had already caused a shift from premium to mass/masstige in Turkey. COVID-19 then resulted in a shift towards pharmacy products, which are masstige items, as pharmacies remained open during the pandemic. On the other hand, sales to Middle Eastern tourists were negatively impacted by the travel ban as a result of the virus.

Mass Beauty and Personal Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage:
Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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