In general, beauty and personal care continued to see healthy development in Lithuania in 2018. Market trends moved at a good pace, fuelled by the constant growth of the economy, which consequently led to additional money being spent on various goods, including beauty and personal care products. Moreover, the rise in consumer education added...
With Latvia’s economy having performed consistently well for several years now, and with the economic outlook generally very positive, consumer spending on beauty and personal care continued to increase over the course of 2018. In addition, it is becoming increasingly important for Latvian people to pay attention to their personal grooming...
Two factors influenced the performance of beauty and personal care significantly in 2018: on the one hand, increasing demand for natural and sustainable products across the whole industry and, on the other hand, the upgrading of mass offerings in several beauty and personal care categories. These two factors had different impacts across categories,...
In 2018, beauty and personal care in Portugal recorded growth in both volume and value terms. Portuguese consumers are increasingly giving importance to their appearance and image, particularly younger generations. Millennials and generation Z are social media’s children. They have completely integrated the selfie culture and follow influencers...
In 2018, beauty and personal care grew in Azerbaijan both in volume and current value terms, reflecting the improved macroeconomic situation and increased disposable incomes. Whilst economy products prevailed in the review period, there was some trading up to higher quality products. Beauty and Personal Care in Azerbaijan report offers...
In 2018, beauty and personal care continued to see positive value growth across all major categories. Improving purchasing power helped drive the use of more diverse product ranges per capita as well as consumers’ shift towards better-quality and higher-end products. Moreover, Estonians were open to new launches and innovative products and...
In 2018, beauty and personal care achieved moderate current value growth, mainly in response to the stable performance of the bigger beauty and personal care categories, particularly mass fragrances, bath and shower and hair care, particularly styling agents and shampoos. These large beauty and personal care categories witnessed significant...
In 2018, beauty and personal care recorded a positive performance in both volume and current value terms in Kazakhstan. In 2018, it was noticed that consumers more readily spent money than in 2017. Even though people still tended to save money, searching for discounts and beneficial price offers, in 2018 consumers’ purchasing power strengthened....
Beauty and personal care witnessed poor results in 2018, with lower than expected growth for most players. The combination of disruption within distribution channels, aggressive promotions and commoditisation of many categories created a challenging scenario and a possible reshaping the market for the upcoming years. Beauty and Personal...
The beauty and personal care market in Taiwan experienced a slowdown in value growth in 2018. Much of this stemmed from a contraction in several large categories, particularly colour cosmetics. Thanks to the health and wellness trend, many consumers were increasingly drawn towards products that can help them lead healthier, more natural lives....