Spirits in Italy, Euromonitor International

Spirits in Italy, Euromonitor International

  • June 2018 •
  • 31 pages •
  • Report ID: 5443321 •
  • Format: PDF
Volume sales of spirits continued to decline, especially due to lifestyle changes. Italians are reducing their moments of individual use of spirits and rather exclusively favouring social consumption. This preference favours high-quality products that are more suited to be offered as a gift or consumed on special occasions. The average unit prices grew according to an ongoing premiumisation trend. Value sales grew due to this shift, with players focusing on their premium products.

Euromonitor International’s Spirits in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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