Spirits in China, Euromonitor International

Spirits in China, Euromonitor International

  • June 2018 •
  • 29 pages •
  • Report ID: 5444841 •
  • Format: PDF
In 2017, a large number of premium and above baijiu products were launched, which resulted in continued total volume growth of super-premium local spirits. Indeed, both international and domestic manufacturers adjusted their product mix and entered the premium segments by either increasing prices or releasing new products. The retail price of Moutai’s flagship product, Flying Fairy Moutai, increased significantly from December 2016 to December 2017. To keep up with Moutai’s luxury brand image, J...

Spirits in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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