CRM Software in the US - Procurement Research Report

CRM Software in the US - Procurement Research Report

  • March 2019 •
  • 25 pages •
  • Report ID: 5469194 •
  • Format: PDF
Abstract

CRM Software Procurement in the US
This report is intended to assist buyers of customer relationship management (CRM) software. CRM software is designed to manage a company's sales and marketing, as well as the customer and technical support processes. CRM software systems generally come with tools to track activities, manage and analyze customer data, and oversee workflows and processes. This software is used to improve business relationships, increase sales and maintain customer retention. This report focuses on software as a service (SaaS), or on-demand CRM systems, rather than software as a product (SaaP), or on-premises CRM systems. Key buyers include manufacturers and retailers. Key suppliers are large software companies. This report does not include enterprise resource planning (ERP) software.
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