Opinion Polling Services in the US - Procurement Research Report

Opinion Polling Services in the US - Procurement Research Report

  • February 2021 •
  • 30 pages •
  • Report ID: 5469353 •
  • Format: PDF
Abstract

Opinion Polling Services Procurement in the US
This report is intended to assist buyers of opinion polling services. Providers include agencies administering telephone, internet, mail or on-location surveys to conduct quantitative market research. Opinion polling can be used for understanding market size and competitors, drafting business plans, benchmarking, forecasting, litigation support and other relevant services. Some vendors specialize in one service (e.g. only data collection), while others provide full-service offerings (e.g. data collection, analysis and reporting). Agencies conducting interviews, focus group or behavioral research, as well as reporting on secondary research and those solely collecting broadcast media ratings are not included in this report.
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