Focus Group Research Services in the US - Procurement Research Report

Focus Group Research Services in the US - Procurement Research Report

  • July 2020 •
  • 31 pages •
  • Report ID: 5469355 •
  • Format: PDF
Abstract

Focus Group Research Services Procurement in the US
This report is intended to assist buyers of focus group research services. Focus group research service providers engage in qualitative research and gather information on opinions and attitudes about a product from a diverse set of individuals. This market focuses on face-to-face and phone-based market research and testing. Focus groups are often used to determine the viability of bringing a new product to market or to improve current products. Key buyers include consumer product manufacturers, advertising agencies, management consulting agencies and government agencies. This report does not include internet-based market research or mail-based market research (i.e. polls and surveys).
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