Focus Group Research Services in the US - Procurement Research Report

Focus Group Research Services in the US - Procurement Research Report

  • May 2022 •
  • 31 pages •
  • Report ID: 5469355 •
  • Format: PDF
Abstract

Focus Group Research Services Procurement in the US
Focus group research service providers engage in qualitative research and gather information on opinions and attitudes about a product from a diverse set of individuals. Focus groups are often used to determine the viability of bringing a new product to market or to improve current products.
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