Magazine Advertising in the US - Procurement Research Report

September 2020 •
29 pages •
Report ID: 5469945 •
Format: PDF

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Abstract

Magazine Advertising Procurement in the US
This report is intended to assist buyers of magazine advertising. Suppliers of magazine advertising offer space in their print magazines and periodicals in which buyers can display marketing messages. Buyers can purchase this advertising space directly from the magazine publication or through an advertising agency. National and regional publications typically supply magazine advertising to individual businesses, media buying agencies and advertising agencies. This report does not cover other types of advertising, such as newspaper advertising, direct mail advertising services, television advertising or online services.

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