Toys and games continued to record good overall retail value growth in 2018, albeit at a much slower rate than in the previous year. Growth was entirely driven by video games, as the Nintendo Switch, launched in 2017, outsold all other toys and games in the country, offering a new standard in terms of versatility and hybridism. Video games...
Video games continued to spur the performance of toys and games in 2018. There is a move away from traditional toys and games in favour of more technological options. This preference is increasingly visible as children move towards video games at an ever earlier age. This trend represents a threat to licensing, as many licenses are present...
Toys and games recorded further value sales growth in 2018 due to the economic recovery, which boosted consumer purchasing power. Traditional toys and games focused on child development, including dress-up and role play, supported category growth, as did novelties following the unboxing and collectible trend such as LOL Surprise! dolls by...
Indonesia is a potentially lucrative country for toys and games manufacturers and retailers, as it has a large young population and an increasingly avid gaming community. The popularity of the annual Jakarta Toys and Comics Fair and Indonesia’s E-sports Presidential Cup events continues to increase. In 2018, the population aged 14 years and...
Toys and games in Malaysia continued to post double-digit current value growth, primarily driven by the strong performance of video games, particularly digital video games software. Video games also continued to benefit from product innovation, with Nintendo launching new static consoles and console games towards the end of the review period,...
Overall toys and games achieved high value sales growth in 2018 in Russia. However, traditional toys and games, the larger of the two categories, is struggling due to continuing economic uncertainty, which is directly translating into lowering purchasing power among consumers. Therefore, rational purchasing decisions have dominated over impulse...
Toys and games in Turkey continued to be hit by the difficult economic situation over 2018. This was characterised by the devaluation of the Turkish lira that led to large price increases for all consumer goods including toys and games. As a result, consumers were increasingly price sensitive as they looked to lower expenditure on non-essential...
Thailand is the second-largest economy in ASEAN and it continued to record robust growth in 2018 with GDP seeing good growth. Consumer confidence rose in 2018 thanks to low interest and inflation rates, a hike in the minimum wage and a very low unemployment rate. Economic factors are thus helping to support sales of toys and games, which saw...
Toys and games continued to see double-digit current value growth in 2018, thanks to the growing population, rising incomes and the increasing middle-income group. Tax reform reduced personal income tax, leaving consumers with higher disposable incomes. Filipino parents spent more on their children in general in recent years, including buying...
Positive economic development in Switzerland is allowing for increased spending on toys and games. Consumers’ incomes are rising and therefore disposable income is too, with toys and games benefiting. Inflation remains low in the country, which is also boosting sales, particularly of video games, although traditional toys and games continues...