Mother’s Day in the UK - 2018

Mother’s Day in the UK - 2018

  • April 2018 •
  • 93 pages •
  • Report ID: 5644250 •
  • Format: PDF
Mother’s Day in the UK - 2018

Summary
"Mother’s Day in the UK - 2018", report forms part of GlobalData’s Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for Mother’s Day. The report analyses the market, the major players, the main trends, and consumer attitudes.

More shoppers made a Mother’s Day retail or leisure purchase this year, with 63.6% of shoppers participating in the occasion, up 3.3ppts on 2017.

Scope
- In 2018 shoppers had a more positive attitude towards Mother’s Day, with 70.0% agreeing that it was an year.important occasion, up 2.5ppts on last.
- The trend of shoppers feeling Mother’s Day is more important than last year has been reflected in the participation rate, with 63.6% of shoppers buying into the occasion, up 3.3ppts on 2017.
- Mother’s Day shoppers are cutting back in more discretionary retail categories to cover increased food costs such as gifts and cards, valuing low prices and bargains on offer when selecting a retailer.

Reasons to buy
- Using our in-depth consumer insight to learn which areas within Mother’s Day shopping are most important to ensure that product offerings are catering to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
- Use our in-depth analysis of the leading retailers for the Mother’s Day occasion in order to understand how to appeal shoppers and maximise market share.
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