"Approximately two thirds of consumers in Europe and the USA engage with gaming services, and mobiles are the most popular devices for playing video games on."
This report focuses on aspects of Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Europe and the USA. In particular, it focuses on respondents' usage of digital services, including e-commerce, payments, connected devices and gaming services.
- discusses the main e-commerce trends in Europe and the USA, including the types of devices that consumers use to purchase goods, the frequency of these payments and the main payment mechanisms for e-commerce and physical commerce
- provides insight into the organisations that consumers in Europe and the USA are the most willing to trust
- analyses consumer interest and ownership of various connected devices.
SURVEY DATA COVERAGE:
The research was conducted between July and August 2019. The survey groups were chosen to be representative of the mobile-internet-using population in Europe and the USA. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 1000 respondents per country, and 8000 respondents in Europe and the USA.