Seeing static: TV broadcasters will likely continue to contend with a shifting media environment
TV Broadcasting in Canada The TV Broadcasting industry in Canada has struggled to attract viewers and generate advertising revenue over the five years to 2019. Historically, TV commanded a central role in the country’s media sector and represented the main avenue for advertisers. However, the explosion of digital media and the increasing use of mobile devices have eroded the significance of conventional TV in recent years. Consumers are increasingly subscribing to online streaming platforms and services that compete with broadcast programming due to their lower price points and convenience. In response, advertisers have lowered their spending on broadcast TV and have increased their efforts in digital and online media that offer more targeted advertising campaigns. Over the five years to 2024, TV broadcasters will continue to contend with a shifting media environment.
This industry operates studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. This industry excludes cable and satellite TV and operators that solely provide content online.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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