Digital Advertising in the United States

Digital Advertising in the United States

  • April 2020 •
  • 50 pages •
  • Report ID: 5777030 •
  • Format: PDF
Digital Advertising in the United States

Summary
Digital Advertising in the United States industry profile provides top- line qualitative and quantitative summary information including: market size (value 2015- 19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
- The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet.
- The US Digital advertising market had total revenues of $114,990.6m in 2019, representing a compound annual growth rate (CAGR) of 17.9% between 2015 and 2019.
- The Mobile segment was the market’s most lucrative in 2019, with total revenues of $76,844.5m, equivalent to 66.8% of the market’s overall value.
- The US is the largest advertising market worldwide thanks to its highly commercialized culture and prolific ad spending. Digital duopoly Google and Facebook have driven digital advertising growth in the US. Google and Google owned video sharing platform YouTube, received approximately 60% of the US online advertising market in 2019.

Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in the United States
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in the United States
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the United States digital advertising market with five year forecasts

Reasons to Buy

- What was the size of the United States digital advertising market by value in 2019?
- What will be the size of the United States digital advertising market in 2024?
- What factors are affecting the strength of competition in the United States digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up the United States’s digital advertising market?
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