Digital Advertising in Japan

Digital Advertising in Japan

  • April 2020 •
  • 52 pages •
  • Report ID: 5777056 •
  • Format: PDF
Digital Advertising in Japan

Digital Advertising in Japan industry profile provides top- line qualitative and quantitative summary information including: market size (value 2015- 19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
- The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet.
- The Japanese Digital advertising market had total revenues of $18,117.9m in 2019, representing a compound annual growth rate (CAGR) of 14.2% between 2015 and 2019.
- The Mobile segment was the market’s most lucrative in 2019, with total revenues of $13,910.0m, equivalent to 76.8% of the market’s overall value.
- Japan has a highly developed internet infrastructure, Japanese ISP So- net, which is supported by Sony and launched the world’s fastest live commercial Fibre- to- the- Home (FTTH) based broadband packages with a download speed of 2Gbps.

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Japan
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Japan
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Japan digital advertising market with five year forecasts

Reasons to Buy

- What was the size of the Japan digital advertising market by value in 2019?
- What will be the size of the Japan digital advertising market in 2024?
- What factors are affecting the strength of competition in the Japan digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Japan’s digital advertising market?

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