Hole in one: Brand recognition and greater product offerings have driven industry growth
Doughnut Stores The Doughnut Stores industry is running rings around its competition in the food service sector, as major doughnut chains expand their menu offerings well beyond doughnuts. Both increased consumer confidence and consumer spending have facilitated individual spending on small luxuries, such as coffee and doughnuts. Additionally, a boost in corporate profit has increased the frequency with which employers purchase industry products for employees and corporate clients. As a result, industry revenue is expected to increase over the five years to 2019. Over the five years to 2024, as positive conditions in the broader economy boost consumer spending, the industry is expected to continue growing. Additionally, shifting consumer trends are expected to lead to a great deal of product innovation, particularly among smaller, independent operators who will attempt to meet increased demand with nontraditional donut fillings and innovative flavors.
This industry is comprised of establishments that primarily prepare or serve doughnuts. Purchases may be consumed on-site, taken out or delivered. A doughnut is usually sweet, deep-fried flour dough that has been shaped into a ring or sphere. Some contain fillings, such as jam or custard, and some have toppings, such as frosting or sprinkles.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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