Strategic Analysis of the Indian EV & Hybrid Electric Vehicle Market, 2017–2030

Strategic Analysis of the Indian EV & Hybrid Electric Vehicle Market, 2017–2030

  • June 2019 •
  • 91 pages •
  • Report ID: 5785518 •
  • Format: PDF
With the Push from the Indian Government towards All-electric Vehicles, the Penetration of EVs and FHEVs is Expected to Reach as High as 2 Million Vehicles by 2030
Tightening emissions standards coupled with plaguing pollution levels have begun to shift the dynamics of the Indian automotive market.While xEV (electric and hybrid vehicles) have gained traction in developed nations internationally, they are yet to do so in the Indian market.

However, projections show that in 2030 about 2 million xEVs will be sold in the country owing to increasing government initiatives and incentives, domestic OEMs’ interest towards EVs and the increasing popularity and awareness among Indian customers.However, inherent drawbacks in terms of charging infrastructure, grid management and varying (in comparison to other regions) consumer preferences in terms of product and features hinder the adoption of electric vehicles (EVs).

The aim of this study is to research, analyse and forecast the trends; provide an overview of the EV and Hybrid vehicles market; and discuss the impact of these trends on the growth and performance of key OEMs.This study mainly focusses on the Indian passenger vehicle (PV) market.

Over 10 electric and 4 main hybrid vehicle models are expected to hit the Indian market before 2025. Mahindra will have high focus on EVs, while Japanese OEMs such as Nissan, Honda and Toyota are expected to focus on FHEVs in 2023. 48v mild hybrids are expected to be a go-to solution for manufacturers to comply with regulations. As the Indian government has announced a ban of decade old diesel cars and is expected to introduce laws favouring EVs, this is an opportune time for global brands to introduce their EV/HEV models in India as a strategic move to arrest falling sales. Start-ups, with distinctive product features that also resonate with the cultural ethos, could look at gaining a definitive edge in this competitive market.

This study analyses various OEMs and Suppliers and their product strategy. It also estimates growth prospects and development of the charging network, and presents a funding analysis as well.

Key Features
Objectives of the Study

• Provide a strategic overview of the Indian EV and hybrid vehicle market
• Present an overview of key technological trends, including battery technology, charging systems and engine downsizing
• Predict growth trends across various segments and regions
• Analyse the positioning of EVs
• Understand and forecast the market share of key market participants and evaluate their strategies
• Discuss the cost comparison between EVs/FHEVs and conventional internal combustion engine (ICE) vehicles
• Develop the market’s future outlook, including study conclusions

Key Issues Addressed
• What is the future scenario of the automotive powertrain market and the role of EVs in it?
• Which OEM will lead the passenger EV and hybrid vehicle market?
• What are the technology and market roadmaps for the future of EVs and FHEVs?
• How do various OEMs position themselves and their EV/FHEV strategies towards 2025?

Prajyot Sathe