Optus Business Update: Experience-Led Digital Transformation

Optus Business Update: Experience-Led Digital Transformation

  • June 2019 •
  • 4 pages •
  • Report ID: 5791433 •
  • Format: PDF
This Market Note summarises key updates around 5G, cybersecurity, FutureNow, business transformation presented at this year's Optus Business 2019 Analyst and Influencer Briefing. "Like many other carriers, Optus is in the process of transforming its business and organization to be better aligned with the current and future needs of its customers. Although we are positive about Optus' transformation, it is taking some time to determine whether Optus can successfully transform from being 'product-oriented' to customer-oriented' and, more importantly, lead by example to ensure good experiences for its employees and customers," says Cathy Huang, program lead for IDC Asia/Pacific Services and Security.
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